Terms of Service
Effective: September 13, 2026
Important: These Terms form a binding agreement between your organization and CAPTAINS MEDIA LIMITED. If you use the Service for an organization, you confirm that you have authority to bind it.
These Terms govern access to and use of Helm Signage websites, dashboards, applications, players, support, and related services (collectively, the “Service”). The Service is operated by CAPTAINS MEDIA LIMITED, a company incorporated in Hong Kong, trading as Helm Signage (“Captain’s Media,” “Helm Signage,” “we,” “us,” or “our”).
By creating an account, accepting an order, purchasing a subscription, or using the Service, you agree to these Terms. If you do not agree, do not use the Service.
1. Eligibility and authority
The Service is intended for businesses, organizations, and their authorized users. You must be legally capable of entering a contract. If you act for an organization, “you” and “Customer” refer to that organization, and you represent that you are authorized to bind it.
2. The Service and orders
Helm Signage enables customers to create, upload, schedule, distribute, and remotely manage content displayed on supported screens and devices. Features may include templates, playlists, schedules, widgets, proof-of-play reports, device monitoring, third-party connections, and managed-content services.
Your subscription, order form, quotation, reseller agreement, or checkout page may specify additional commercial terms, limits, support, screens, storage, or services (“Order”). If an Order conflicts with these Terms, the Order controls for that purchase.
3. Accounts and users
You must provide accurate, current information. You are responsible for credentials and all activity by your authorized users, administrators, contractors, and anyone using your account or paired devices. Notify support@helmsignage.com promptly of suspected unauthorized access.
You may grant access only to people authorized by your organization and are responsible for assigning and removing permissions.
4. Customer Content
You retain ownership of media, data, designs, text, feeds, and other material you submit, create, import, schedule, or display (“Customer Content”). You grant Captain’s Media a worldwide, non-exclusive, royalty-free license during the term to host, store, reproduce, encode, adapt for technical formatting, transmit, display, back up, and otherwise process Customer Content solely to provide, secure, support, and improve the Service and comply with law.
You represent that you have all rights, licenses, permissions, notices, and consents required to use and display Customer Content. You remain responsible for Customer Content and where, when, and to whom it is displayed.
We do not routinely review Customer Content but may remove or restrict it to comply with law, address infringement or safety concerns, enforce these Terms, or protect the Service or others.
5. Acceptable use
You must not:
- Violate law or another person’s intellectual-property, privacy, publicity, confidentiality, or data-protection rights.
- Display unlawful, fraudulent, defamatory, exploitative, threatening, hateful, or malicious content.
- Distribute malware, harmful code, unsolicited communications, or deceptive content.
- Access systems or accounts without authorization; bypass security, screen, device, or subscription limits; or interfere with normal operation.
- Reverse engineer, decompile, copy, resell, sublicense, or create derivative works except where permitted by law or written agreement.
- Use automation that imposes unreasonable load or extracts unavailable data.
- Use cameras, sensors, analytics, or interactive features unlawfully or without required notices and consents.
6. Screens, hardware, and connectivity
You are responsible for compatible hardware, installation, electricity, network connectivity, physical security, display settings, and third-party device requirements. Hardware is not included unless an Order says otherwise.
Offline caching and recovery may reduce interruptions but cannot guarantee playback. Power failures, networks, damaged hardware, operating systems, blocked ports, third-party feeds, and circumstances outside our control may affect performance.
7. Third-party services
The Service may connect to design, social-media, stock-media, news, weather, video, or data providers. Their terms, permissions, and content rules apply independently. We do not control their content, changes, outages, or discontinued access.
You authorize us to exchange information reasonably required for a connection you initiate. Revocation may disable related features and does not automatically delete previously imported material.
8. Subscriptions, charges, and taxes
Plan features, billing cycle, currency, charges, screen limits, services, and any minimum term appear in the applicable Order or at checkout. Unless stated otherwise, recurring subscriptions renew for successive periods equal to the initial billing cycle until cancelled.
You authorize us or our payment provider to charge the selected payment method for charges and applicable taxes when due. You must keep billing information current. Third-party bank, exchange, card, withholding, and similar charges are your responsibility.
Charges exclude taxes unless stated otherwise. You are responsible for applicable sales, use, value-added, goods-and-services, withholding, or similar taxes, excluding taxes based on our net income.
9. Cancellation, refunds, and plan changes
You may cancel through available account controls or by contacting the party that sold or manages the subscription. Unless an Order or mandatory law says otherwise, cancellation takes effect at the end of the paid period and access continues until then.
Fees paid are non-refundable and unused time is not credited except where required by law, stated in an Order, or approved by us. Upgrades may be immediate and prorated. Downgrades normally take effect at renewal and may cause loss of features, screens, storage, or excess content.
We may change pricing for a future renewal with reasonable advance notice. You may cancel before the change takes effect.
10. Managed services
If an Order includes content creation, scheduling, edits, monitoring, or other managed work, it will define the included services, edit allowance, turnaround expectations, approvals, and extra charges. Unused monthly edits do not carry forward unless the Order says otherwise. You remain responsible for approving content before display.
11. Resellers and white-label partners
Resale, agency administration, white-label distribution, or sublicensing requires a separate written agreement. A reseller may manage your subscription, support, billing, or access. Unless Captain’s Media is identified as seller in your Order, commercial arrangements with a reseller are the reseller’s responsibility.
These Terms do not grant rights to remove ownership notices, represent yourself as Captain’s Media, use our trademarks, or distribute the Service under another brand except as authorized in writing.
12. Intellectual property
Captain’s Media and its licensors own the Service, software, player, dashboard, templates, documentation, designs, trademarks, and related technology, excluding Customer Content and third-party material. Subject to these Terms and payment, we grant you a limited, non-exclusive, non-transferable, revocable right during the subscription to use the Service for your organization’s digital-signage purposes.
If you provide feedback, you permit us to use it without restriction or compensation, but we will not publicly identify you as its source without permission.
13. Privacy and data protection
Our Privacy Policy explains how we handle personal information. Each party will comply with laws applicable to its role. If Customer Content includes personal information, you are responsible for lawful collection, instructions, notices, and permissions. Additional data-processing terms may apply by written agreement.
14. Security
We use reasonable safeguards designed to protect the Service. You must maintain supported software, protect devices and credentials, and cooperate with reasonable security steps. Do not disclose pairing codes or administrative credentials to unauthorized persons.
15. Suspension
We may suspend access if charges are overdue; use creates legal, security, or operational risk; you violate these Terms; a provider requires suspension; or suspension is reasonably necessary to protect others or the Service. Where appropriate, we will provide notice and an opportunity to remedy. Advance notice is not required for urgent legal, security, or safety reasons.
16. Termination
You may cancel as described above. Either party may terminate for a material breach not cured within 30 days after written notice, unless it cannot reasonably be cured. We may terminate immediately for unlawful activity, serious security abuse, repeated infringement, insolvency, or conduct creating material risk.
On termination, your right to use the Service ends. Export needed content and reports beforehand. Subject to the Privacy Policy, we may delete Customer Content after closure. Provisions that should survive—including payment, intellectual property, disclaimers, indemnity, liability limits, disputes, and general terms—will survive.
17. Availability and changes
We may update, replace, or discontinue features. We will use reasonable efforts to provide advance notice if a material discontinuation significantly reduces core paid functionality. We may perform maintenance and do not guarantee that every feature, integration, widget, feed, or device will remain available.
18. Warranties and disclaimers
We will provide the Service with reasonable care and skill. Except for that commitment and to the maximum extent permitted by law, the Service is provided “as is” and “as available.” We disclaim implied warranties of merchantability, fitness for a particular purpose, non-infringement, uninterrupted operation, and error-free performance.
We do not warrant the accuracy, legality, availability, or suitability of Customer Content, third-party feeds, templates, generated content, or third-party information. Nothing excludes a right that cannot lawfully be excluded.
19. Indemnity
To the extent permitted by law, you will defend, indemnify, and hold harmless Captain’s Media and its officers, directors, employees, contractors, and affiliates from third-party claims, losses, liabilities, damages, and reasonable costs arising from Customer Content; unlawful or unauthorized use; violation of these Terms; or infringement of another person’s rights. We will notify you and allow you to control the defense, but you may not admit our fault or impose obligations on us without written consent.
20. Limitation of liability
To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, exemplary, punitive, or consequential loss, or lost profits, revenue, goodwill, anticipated savings, business opportunity, or data, even if advised such loss was possible.
To the maximum extent permitted by law, Captain’s Media’s total aggregate liability arising from the Service or these Terms will not exceed the fees paid or payable for the affected Service during the 12 months preceding the event giving rise to the claim.
These limits do not apply where prohibited by law. Your payment obligations and liability from Customer Content, infringement, unlawful conduct, fraud, or willful misconduct are not limited by this Section.
21. Force majeure
Neither party is liable for delay or failure caused by events beyond reasonable control, including natural disaster, fire, flood, epidemic, war, civil disturbance, labor disruption, utility or telecommunications failure, government action, cyberattack, or failure of a major third-party platform, provided reasonable efforts are used to reduce the impact.
22. Changes to these Terms
We may update these Terms for changes in law, security, technology, or the Service. We will post revised Terms with a new date and provide reasonable advance notice of materially adverse changes. Changes apply prospectively. You may cancel before a materially adverse change takes effect.
23. Governing law and disputes
These Terms and related non-contractual disputes are governed by the laws of the Hong Kong Special Administrative Region, without regard to conflict-of-laws rules. Hong Kong courts have exclusive jurisdiction, except that either party may seek urgent protective relief in any court of competent jurisdiction. Mandatory protections that cannot lawfully be waived remain unaffected.
24. General
These Terms and the applicable Order are the entire agreement concerning the Service. Failure to enforce a provision is not a waiver. If a provision is unenforceable, it will be modified only as necessary and the remainder continues.
You may not assign these Terms without written consent, except with a lawful transfer of substantially all relevant business assets. We may assign them to an affiliate or with a merger, financing, reorganization, or sale.
Notices may be sent electronically to the account email, which you must keep current. Headings are for convenience. These Terms do not create a partnership, employment, fiduciary, franchise, or agency relationship.
25. Contact
CAPTAINS MEDIA LIMITED
No. 5, 17/F, Strand 50
50 Bonham Strand, Sheung Wan
Hong Kong
Email: support@helmsignage.com