Reseller: your clients see your name, with a "Powered by Helm Signage" line — you sell at a wholesale rate on the standard platform. White Label: the same wholesale economics, but deeper, plus a full rebrand — your logo, colors, domain, and app, with no mention of Helm Signage anywhere your clients can see.
Correct — zero. Both programs are purchasable products from your very first client screen. No tier you have to grow into first.
Everything. Freeform Slide Designer, all 15 live widgets, proof-of-playback reporting, native Android playback, offline caching — no separate tier that gates any of it off. Some platforms charge $9 for the basics and bill you extra for widgets or reporting; with Helm, $9.00/screen/month retail is the whole platform, before your Reseller or White Label discount even applies.
A flat discount off the $9.00/screen/month retail rate, based on how many screens you have under management right now — 20/25/30% for Reseller ($7.20 / $6.75 / $6.30 per screen), 30/40/50% for White Label ($6.30 / $5.40 / $4.50 per screen), at the 1–49 / 50–99 / 100+ screen breakpoints. It's recalculated automatically each month from your current screen count — no renegotiation needed either way, but that also means it can move back down a tier if your count drops, not just up.
$99 for Reseller, $799 for White Label — a one-time cost to get your account provisioned and (for White Label) your branding set up. No recurring platform fee on top of your per-screen wholesale rate.
A website for your business, built from one of 5 ready-to-deploy templates — not a custom design from scratch. You can host it yourself, or our staff can help you get hosting set up. Logo, colors, and content implementation are included, plus one round of revisions. A fully custom design outside the 5 templates, or additional revision rounds, would be quoted separately.
Applications are reviewed personally, not auto-approved instantly — we're honest about that. Most get a reply within a business day.
Yes — one screen, watermarked, no expiration, no card required. It's not a trial.
Monthly, in arrears, prorated to the exact day each screen was active — never rounded up to a full month.
A native Android app (ExoPlayer-based, not a browser wrapper) for the most reliable playback. See the Features page for the full list of what's built in.
It keeps playing its last-synced content offline — cache-first by design, not a fallback bolted on afterward.
Helm Signage is part of the Captain's Media Limited family — an established operation, not a brand-new unknown standing alone.
Didn't find your answer? Apply and ask us directly.