Sell the service. Set your price. Own the customer relationship. Helm runs everything underneath it — starting with your first screen, not your 500th.
No roadmap promises. No "coming soon" — the exact platform your customers will use, running today.
Part of the Captain's Media Limited family.
Plenty of platforms reserve white-label access for their biggest partners. Helm hands you the keys from day one — build at your own pace, not someone else's threshold.
Every screenshot below is the live dashboard — the same one running customer screens today.
The Platform Admin dashboard — every client org you manage, their screen counts, their plan tier, updating live as your business grows. Log in and it's there, not a slide in a pitch deck.
Helm's Slide Designer gives your customers a genuine freeform canvas — not just predefined content fields. Drag, resize, and position elements anywhere on the canvas.
Clock, weather, RSS, menus, KPIs, sports scores — rendered by the same engine that plays on the actual screen. What your client designs is exactly what airs.
Detailed reporting by screen, playlist, or slide — with visual thumbnails, downloadable as PDF, Excel, or CSV. Something you can hand a client as actual proof their content played.
See every screen, its online status, and last-confirmed playback at a glance — without chasing screenshots or making support calls.
Dedicated Android players, smart TVs, PCs and browser-based playback give you options for virtually every installation.
Native app, ExoPlayer-backed — the most reliable option for a dedicated, always-on signage box.
Browser-based, full-screen playback on modern Windows PCs and mini-PCs.
Browser-based playback for supported Samsung SSSP / URL Launcher environments — no app install needed.
Browser-based playback for supported LG webOS / URL Launcher environments, same zero-install setup.
Browser-based playback using a current version of Safari or Chrome.
Browser-based playback on supported modern Linux desktop environments.
Android, Windows, Samsung, and LG marks are trademarks of their respective owners, shown here to indicate platform compatibility only.
Your customer already has a screen that works? Great — pair it and go. Need a player box instead? Helm supplies pre-configured Android players, ready to plug in and pair, no separate setup required.
No software to build. No servers to maintain. No player app to develop. No signage platform to invent from scratch. Plug into one that's already built, already running, and already proven — and start selling.
Wholesale pricing gets sharper automatically as you grow — no renegotiation needed. Transparent partner pricing, no hidden volume requirements, no pricing games.
Every Helm plan includes the full platform — nothing gated behind a higher tier. $9.00/screen retail gets you all of it: Design tools, all 15 live widgets, proof-of-playback reporting, native Android playback. Your Reseller or White Label discount stacks on top of the whole thing, not just part of it.
Start selling immediately. Your clients see your name on every page, backed by a small "Powered by Helm Signage" credit — sold at a wholesale rate, with full Client Accounts underneath.
Build a completely independent signage brand — your logo, your colors, your domain, your app. No Helm Signage mentioned anywhere your customers look.
You choose what you charge your customer. Helm supplies the platform underneath at wholesale. Everything above that line is yours.
| Screens managed | Your wholesale cost | Example price to customer | Your margin / screen | Monthly gross margin |
|---|---|---|---|---|
| 25 | $7.20 | $19.00 | $11.80 | $295 |
| 100 | $6.30 | $19.00 | $12.70 | $1,270 |
| 500 | $6.30 | $19.00 | $12.70 | $6,350 |
Illustrative example assuming a $19.00/screen/month customer price — you set your own pricing, so your actual margin will vary. Doesn't include additional revenue from setup, content creation, installation, or ongoing management, which most Resellers also charge for separately. Helm's $9.00 direct rate is software-only — your customer's price can include your service, support, onboarding, and account management on top of it.
Already run a sign shop? Every sign you install today is a one-time invoice. Add Helm and the same customer relationship becomes a recurring line of revenue instead.
Reselling the platform is one business. Managing what actually plays on the screen — content edits, scheduling, design — is another, and it's entirely yours to build on top of Helm. This isn't a hypothetical — it's a structure accounts run on today.
Priced per customer location, up to 8 screens (10 on Premium). Editing a slide updates it everywhere it's used, so screen count doesn't change the cost of an edit — the cap is about setup and support time, not editing. A location running more than that is a custom quote.
A change to existing content — a price, a photo, a date, a line of wording. A brand-new design from scratch is quoted separately, so the monthly fee never turns into an unlimited design subscription.
Suggested one-time new-customer setup fee: $150 — covers initial screen configuration and first content load, charged once per new customer, separate from their recurring plan. Scale the same structure into a custom quote for multi-location or franchise clients: larger edit allowances, centralized management, corporate-wide campaigns.
None of this touches your Helm wholesale cost — a Premium client can add $150/month in recurring service revenue on top of your screen subscription revenue. Your service pricing, staffing, and margins are entirely yours to control.
Same math, two realistic starting sizes — see how it scales.
Plus setup, installation, hardware, and original creative work — priced and kept by you.
Illustrative example assuming a $19.00/screen/month customer price. Resellers establish their own pricing and actual results vary — these are gross figures, before your own time and cost to deliver the service.
Whether you resell Helm under your own name or launch a fully independent brand, you get the platform, the tools, and transparent partner pricing to build it.